Business Behaviour Essay Example | Topics and Well Written Essays - 500 words

Business Behaviour - Essay Example Just like any other product in the market, Samsung Galaxy S4 pricing criteria were done in consideration of various aspects. There are a number of variables, which the device company has to consider before determining the pricing options of the gadget. One of the main issues that the company considers during the determination of the pricing system is the aspect of protecting consumer interests. In this case, the mobile company has to understand the consumer behaviors in the market before deciding the pricing system of the product (Courcoubetis 2003, 36). The aspect of consumerism and ethics comes in handy during the pricing system. Samsung Company considers ethics during the pricing process. The satisfaction aspect by the consumers and in this case the Samsung Galaxy S4 users is also put under consideration. The other factor that the company considers during the pricing process is the potential usage situation by the consumers of the device. Alternatively, the Samsung Galaxy S4 considers some of the factors, which would cause customers commitments to the company and in this case, to the Samsung Galaxy brand. The ability of Samsung Galaxy S4 to perform better than some of the alternative brands is also considered during the pricing process. External influences play a key role in determining the pricing process of the mobile device. In doing this, the mobile marketers have to consider if the segment really holds different values that relates to the pricing aspect. Some of these aspects include the conspicuous consumption or the aspect of credit. Alternatively, the mobile company has to consider whether the segment has sufficient income especially after covering expenses. In some cases, the company also puts a consideration on lowering the price of the device in order to allow the device fetch sufficient relative advantage for the purposes of diffusion. The aspect of whether the

Contemporary Developments Essay Example | Topics and Well Written Essays - 3500 words

Contemporary Developments - Essay Example Some of the competitors of Cafà © Coffee day are Barista, Cafà © Mocha and Costa Coffee. India is a growing economy and has shown stability over the past decades in terms of economic growth. The GDP (gross domestic product) of 6% has been maintained in the past ten years and India has become the fourth largest economy in the world (Government of India, 2005). Along with having increased the per capita income of a large number of its people, especially the middle classes, India now has a vast middle class with large amount of disposable income (Aguilar, 2006). This makes the country a choice for consumer product producers and retailers. AT Kearneys annual Global Retail Development Index (A.T. Kearney, 2008) lists India at the top and the country is hailed as the 5th largest retail investment destination (with expected growth of investments to US$ 427 billion by 2010 and US$ 637 billion by 2015) (A.T. Kearney, 2008). It also has the largest number of retail outlets at 12 million, out of which 5 million retailers cater for the food and beverage requirements (India Brand Equity Foundation, 2008). In addition to the proliferation of the retail business in urban India, there is tremendous potential provided by the smaller towns and cities. A very large section of the Indian masses reside in the semi-urban regions that border the metros as well as in the villages. These people are as yet not introduced to the retail boom that urban India is experiencing, and offer a large market that can be tapped. According to Brand Equity Survey, the there investment through franchising in rural India is expected to double by 2010 (India Brand Equity Foundation, 2008). The indigenous coffee organizations however face increased competition from foreign brands and retailers who are getting a stronghold in India. India started its economic reforms in 1991 and deregulated economy that led to an influx of foreign